{"id":3805,"date":"2024-07-28T17:23:07","date_gmt":"2024-07-28T17:23:07","guid":{"rendered":"https:\/\/mood.admaxstage.com\/?page_id=3805"},"modified":"2025-08-07T09:23:13","modified_gmt":"2025-08-07T09:23:13","slug":"primark","status":"publish","type":"page","link":"https:\/\/moodnordic.se\/en\/primark\/","title":{"rendered":"Primark \u2013 Audiovisuella l\u00f6sningar f\u00f6r detaljhandel"},"content":{"rendered":"<h1>PRIMARK<br \/><span style=\"color: #ddd;\">CASE STUDY<\/span><\/h1>\n<div>\n<div style=\"width: 20%; height: 10px; background: #cd102f; float: left; clear: both;\"><\/div>\n<\/div>\n<div>\n<p>After successfully establishing over 390 stores in the UK, Ireland and Europe, Primark entered the US market. For their first US store in Boston, Mood Media designed and custom-built LED displays that are fully in line with Primark's brand strategy. The eye-catching visual solutions are designed to attract customers into the store by highlighting the latest fashion trends, promotions and much more.<\/p>\n<\/div>\n<p>\n    <a href=\"#contact\">CONTACT US<\/a>\n<\/p>\n<h2>OM <span class=\"moodred\">PRIMARK<\/span><\/h2>\n<div>\n<p>The dynamic and fast-moving fashion retailer was looking for innovative visual solutions to highlight individual pieces from its extensive and rapidly changing collections. The challenge was to find a technical solution that would integrate seamlessly with the stores' large formats, while preserving each store's unique heritage and character.<\/p>\n<\/div>\n<h2><span class=\"moodred\"><strong>THE APPROACH<\/strong><\/span><\/h2>\n<div>\n<p>Working closely with Primark and their creative agencies, Mood created a series of eye-catching visual installations, tailored to enhance the in-store environment. In the Oxford Street West and Oxford Street East stores, Mood installed curved LED strip screens that drew customers in with their dynamic displays. In addition, Mood Sight experts created an impressive five-story visual experience at Primark Gran Via in Madrid, with spectacular transparent <a href=\"https:\/\/moodnordic.se\/en\/videovaggar\/\">LED screens<\/a> and enveloping <a href=\"https:\/\/moodnordic.se\/en\/audiovisuella-system\/professionella-ljudsystem\/\">sound system<\/a> which provided an immersive and inspiring atmosphere.<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <video src=\"https:\/\/us.moodmedia.com\/wp-content\/uploads\/Primark-Boston-HD.mp4\"><\/video><\/p>\n<\/li>\n<li>\n<p>        <video src=\"https:\/\/us.moodmedia.com\/wp-content\/uploads\/Primark-Madrid-HD.mp4\"><\/video><\/p>\n<\/li>\n<\/ul>\n<h2>CONTACT US<\/h2>\n<div>\n<p>Enhance your retail environment with Mood Nordic solutions.<\/p>\n<\/div>\n<div>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2224-o1\" lang=\"sv-SE\" dir=\"ltr\" data-wpcf7-id=\"2224\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/3805#wpcf7-f2224-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformul\u00e4r\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/3805#wpcf7-f2224-o1\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"2224\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"sv_SE\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2224-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First name\" value=\"\" type=\"text\" name=\"your-first-name\" \/><\/span>\n<\/p>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Surname\" value=\"\" type=\"text\" name=\"your-last-name\" \/><\/span>\n<\/p>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text uk-input\" aria-invalid=\"false\" placeholder=\"Company\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n<\/p>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-postal-code\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text uk-input\" aria-invalid=\"false\" placeholder=\"Postal code\" value=\"\" type=\"text\" name=\"your-postal-code\" \/><\/span>\n<\/p>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel uk-input\" aria-invalid=\"false\" placeholder=\"Tel\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span>\n<\/p>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail address\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"3\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Your message\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"page-url\" \/>\n<div class=\"uk-margin-small uk-text-center\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner uk-button uk-button-primary uk-width-1-1\" type=\"submit\" value=\"SKICKA\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/07\\\/primarkhead-scaled-1.webp\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_background\":\"#878787\",\"style\":\"default\",\"text_color\":\"light\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"new-hero-text\",\"content\":\"PRIMARK<br \\\/><span style=\\\"color: #ddd;\\\">FALLSTUDIE<\\\/span>\",\"margin\":\"small\",\"margin_remove_bottom\":false,\"title_element\":\"h1\"}},{\"type\":\"html\",\"props\":{\"content\":\"\n\n<div style=\\\"width: 20%; height: 10px; background: #cd102f; float: left; clear: both;\\\"><\\\/div>\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"class\":\"intro2 uk-text-white\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Efter en framg\\u00e5ngsrik etablering av \\u00f6ver 390 butiker i Storbritannien, Irland och Europa tog Primark steget in p\\u00e5 den amerikanska marknaden. F\\u00f6r deras f\\u00f6rsta amerikanska butik i Boston designade och specialbyggde Mood Media LED-displayer som helt ligger i linje med Primarks varum\\u00e4rkesstrategi. De i\\u00f6gonfallande visuella l\\u00f6sningarna \\u00e4r utformade f\\u00f6r att locka kunder in i butiken genom att lyfta fram de senaste modetrenderna, kampanjer och mycket mer.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"medium\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"KONTAKTA OSS\",\"icon_align\":\"left\",\"link\":\"#contact\"}}]}]}],\"props\":{\"layout\":\"1-2,1-2\"}}],\"name\":\"Section HERO CASE STUDY\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"OM <span class=\\\"moodred\\\">PRIMARK<\\\/span>\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"class\":\"intro\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Den dynamiska och snabbr\\u00f6rliga modekedjan s\\u00f6kte innovativa visuella l\\u00f6sningar f\\u00f6r att lyfta fram enskilda plagg ur sina omfattande och snabbt f\\u00f6r\\u00e4nderliga kollektioner. Utmaningen l\\u00e5g i att hitta en teknisk l\\u00f6sning som smidigt kunde integreras med butikernas stora format, samtidigt som varje butiks unika arv och karakt\\u00e4r bevarades.<\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<span class=\\\"moodred\\\"><strong>TILLV\\u00c4GAG\\u00c5NGSS\\u00c4TTET<\\\/strong><\\\/span>\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"class\":\"intro\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>I n\\u00e4ra samarbete med Primark och deras kreativa byr\\u00e5er skapade Mood en rad i\\u00f6gonfallande visuella installationer, skr\\u00e4ddarsydda f\\u00f6r att f\\u00f6rh\\u00f6ja butiksmilj\\u00f6n. I butikerna p\\u00e5 Oxford Street West och Oxford Street East installerade Mood b\\u00f6jda LED-remsk\\u00e4rmar som lockade in kunder med sina dynamiska visningar. Dessutom skapade Mood Sight-experter en imponerande femv\\u00e5nings visuell upplevelse p\\u00e5 Primark Gran Via i Madrid, med spektakul\\u00e4ra transparenta <a href=\\\"https:\\\/\\\/moodnordic.se\\\/videovaggar\\\/\\\">LED-sk\\u00e4rmar<\\\/a> och omslutande <a href=\\\"https:\\\/\\\/moodnordic.se\\\/audiovisuella-system\\\/professionella-ljudsystem\\\/\\\">ljudsystem<\\\/a> som gav en uppslukande och inspirerande atmosf\\u00e4r.<\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"row_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"slideshow\",\"props\":{\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"nav\":\"dotnav\",\"nav_align\":\"center\",\"nav_breakpoint\":\"s\",\"nav_position\":\"bottom-center\",\"nav_position_margin\":\"medium\",\"overlay_animation\":\"parallax\",\"overlay_position\":\"center-left\",\"show_content\":true,\"show_link\":true,\"show_meta\":true,\"show_thumbnail\":true,\"show_title\":true,\"slidenav\":\"default\",\"slidenav_breakpoint\":\"s\",\"slidenav_margin\":\"medium\",\"slidenav_outside_breakpoint\":\"xl\",\"slideshow_autoplay_pause\":true,\"slideshow_min_height\":300,\"thumbnav_height\":\"75\",\"thumbnav_svg_color\":\"emphasis\",\"thumbnav_width\":\"100\",\"title_element\":\"h3\"},\"children\":[{\"type\":\"slideshow_item\",\"props\":{\"video\":\"https:\\\/\\\/us.moodmedia.com\\\/wp-content\\\/uploads\\\/Primark-Boston-HD.mp4\"}},{\"type\":\"slideshow_item\",\"props\":{\"video\":\"https:\\\/\\\/us.moodmedia.com\\\/wp-content\\\/uploads\\\/Primark-Madrid-HD.mp4\"}}]}]}]}],\"name\":\"Section About\\\/Aproach\"},{\"type\":\"section\",\"props\":{\"css\":\".el-section{\\n\\tbackground-color: #222222;\\n}\",\"id\":\"contact\",\"image_position\":\"center-center\",\"style\":\"secondary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"KONTAKTA OSS\",\"margin\":\"small\",\"text_align\":\"center\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>F\\u00f6rh\\u00f6j din butiksmilj\\u00f6 med hj\\u00e4lp av Mood Nordics l\\u00f6sningar.<\\\/p>\",\"margin\":\"small\",\"text_align\":\"center\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"[contact-form-7 id=\\\"e56d022\\\" title=\\\"Kontaktformul\\u00e4r Vertical 2\\\"]\",\"css\":\".el-element .wpcf7-spinner{\\n\\tposition: absolute;\\n    margin-left: -30px;\\n    margin-top: 8px;\\n}\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}}]}]}],\"name\":\"Section Contact Form New\"}],\"version\":\"4.3.10\"} --><\/p>","protected":false},"excerpt":{"rendered":"<p>PRIMARKFALLSTUDIE Efter en framg\u00e5ngsrik etablering av \u00f6ver 390 butiker i Storbritannien, Irland och Europa tog Primark steget in p\u00e5 den amerikanska marknaden. F\u00f6r deras f\u00f6rsta amerikanska butik i Boston designade och specialbyggde Mood Media LED-displayer som helt ligger i linje med Primarks varum\u00e4rkesstrategi. De i\u00f6gonfallande visuella l\u00f6sningarna \u00e4r utformade f\u00f6r att locka kunder in i [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3805","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/moodnordic.se\/en\/wp-json\/wp\/v2\/pages\/3805"}],"collection":[{"href":"https:\/\/moodnordic.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/moodnordic.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/moodnordic.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moodnordic.se\/en\/wp-json\/wp\/v2\/comments?post=3805"}],"version-history":[{"count":26,"href":"https:\/\/moodnordic.se\/en\/wp-json\/wp\/v2\/pages\/3805\/revisions"}],"predecessor-version":[{"id":7933,"href":"https:\/\/moodnordic.se\/en\/wp-json\/wp\/v2\/pages\/3805\/revisions\/7933"}],"wp:attachment":[{"href":"https:\/\/moodnordic.se\/en\/wp-json\/wp\/v2\/media?parent=3805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}