{"id":8372,"date":"2026-02-20T16:58:16","date_gmt":"2026-02-20T16:58:16","guid":{"rendered":"https:\/\/moodnordic.se\/?page_id=8372"},"modified":"2026-03-25T08:25:20","modified_gmt":"2026-03-25T08:25:20","slug":"texas-longhorn-restauranginstallation","status":"publish","type":"page","link":"https:\/\/moodnordic.se\/en\/texas-longhorn-restauranginstallation\/","title":{"rendered":"Texas Longhorn Restaurants"},"content":{"rendered":"

TEXAS LONGHORN
CASE STUDY<\/span><\/p>\n
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Texas Longhorn is one of Sweden's most successful restaurant chains, built on the Texas spirit and a consistent experience of warm hospitality in 35 restaurants around the country.<\/span><\/p>\n

For the new restaurant in Telefonplan in Stockholm, the team wanted to launch <\/span>Texas Longhorn 2.0 - a hybrid concept that combines great food with sports viewing, live music and quiz nights<\/strong>. The experience had to be exciting for guests, while the system running the experience needed to be easy for staff to manage on a day-to-day basis.<\/span><\/p>\n

Mood Nordic delivered a multi-zone audio solution and a centralized video system with intuitive iPad control and a new Texas-inspired background music application<\/strong> which was developed together with Texas Longhorn HQ. The program was first beta tested in Telefonplan and then chosen as the chain's standard solution for music across the network.<\/strong><\/span><\/p>\n

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OM TEXAS LONGHORN<\/span><\/h2>\n
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Texas Longhorn is a Swedish restaurant chain inspired by the classic Texan steakhouse experience - warm hospitality, big flavors and a relaxed atmosphere where guests can sit down and enjoy the moment. With a clear focus on quality and consistency<\/strong> Texas Longhorn has built a strong reputation for generous portions, grilled favorites, and a welcoming feel that's just as good for families as it is for after-work drinks and dinner.<\/span><\/p>\n

The story began when founder Philip Huntzinger missed his hometown of San Antonio, Texas - the smell of barbecue, slow cooking and a place where people gather to unwind, laugh and eat really well. In 1994, he opened the first Texas Longhorn on St. Paulsgatan in Stockholm. Since then, the concept has grown to a highly successful franchise model with 35+ restaurants in Sweden<\/strong> - built to deliver the same sense of <\/span>feel at home in Texas, no matter where you visit the chain.<\/span><\/p>\n

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OUR CHALLENGE<\/span><\/h2>\n
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In Mood Nordic's first project with Texas Longhorn, the team challenged us to help realize a new concept in the new restaurant in Telefonplan: Texas Longhorn 2.0<\/strong>. In the updated vision, the Texas Longhorn would be more than a place for dinner and drinks it would also become a destination for sports screening, live music and quiz nights<\/strong>, where great food meets the energy of a sports bar and the atmosphere of a music scene.<\/p>\n

The owner Petri Utriainen<\/strong> had a clear goal for its third restaurant: it had to be different. The bar and lounge area needed to become the area's go-to gathering place for big games, live performances and quizzes, while the overall experience needed to feel thoughtful and the system easy for staff to manage.<\/p>\n

This meant that the AV solution needed to deliver high sound quality<\/strong> not only for background music, but also for match sound, live music and speech (quiz host). The system also needed to be fully zoned<\/strong>, so that the dining room can have a comfortable level of music while the lounge and bar can play match (or event) sounds independently. On the video side, staff needed an easy way to control and switch content on TV screens<\/strong> quickly, as several matches would be shown each week often several on the same day.<\/p>\n

When there weren't games on, the screens couldn't be black. The Texas Longhorn wanted to easily display brand-boosting content, promotions, and the game schedule so guests would immediately understand: this is where the big game is.<\/p>\n

At the same time, Texas Longhorn HQ gave us an extra challenge: to develop a new cross-chain background music program<\/strong>. Mood Nordic developed the music in close collaboration with HQ - a sound that reflects the authentic Texas feel, appeals to a wide audience of country and rock'n'roll fans and stays consistent with the brand, but also changes during the day<\/strong> to match the energy at different times and different days of the week. Most importantly, the content needed to be large and varied<\/strong>, so that staff and regulars don't feel like the same songs are playing over and over again.<\/p>\n

Telephone plan would serve as beta test<\/strong> where the real confirmation comes from Petri, the Telefonplan team and the on-site guest experience<\/strong>. If it worked, there was the possibility of rolling out the music service to the entire Texas Longhorns franchise network with 35+ restaurants<\/strong>.<\/p>\n<\/div>\n

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\u201c<\/span>In my first two restaurants I used Sonos for the sound, but now I know this is the way to do it. The Klipsch speakers sound amazing, and being able to control all the TVs and music from one iPad is super convenient for the staff. I really appreciate the customized music schedule that Andrew put together - it fits the brand, the guests love it, and the staff like the variety because we don't hear the same songs every day. Before we started using Mood's music, I hardly ever got compliments from guests about the music - now I get them every week in all three of my restaurants.\u201d<\/span><\/p>\n<\/blockquote>\n

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Petri Utriainen<\/div>\n
Owner - Texas Longhorn - Telefonplan, Bromma & \u00c4lvsj\u00f6<\/div>\n<\/figcaption><\/figure>\n<\/blockquote>\n

OUR APPROACH<\/span><\/h2>\n
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Mood Nordic's Head of Sales and music designer, Andrew Adams<\/strong>, was highly motivated to take on the Texas Longhorn 2.0 challenge. As a native Texan with over a decade of experience creating AV and guest experiences for restaurants and sports bars in Texas, he had a clear sense of how the concept could be authentic yet practical to operate in a busy restaurant environment.<\/p>\n

Flexible, zoned audio for all types of events<\/h3>\n

From the start, the audio system needed to be able to handle any source (music, TV, live band, HDMI) in any zone<\/strong>, with separate volumes for each part of the restaurant. The aim was for the music to sound really good at a low level during the day, with an easy way to raise the energy as the evening progresses, and for matches, live music and quizzes, a slightly higher level was needed, but evenly distributed so that it is not excessively loud near the stage and too soft in the rest of the room.<\/p>\n

To achieve this, Mood Nordic chose an amplifier with built-in digital signal processing (DSP)<\/strong>, which can 8 independent sound zones<\/strong> and up to 8 sound sources<\/strong>. For speakers we recommended Klipsch commercial series<\/strong><\/a> - a legendary American brand known for hi-fi sound and long-lasting reliability, with the clarity and punch that country and rock'n'roll deserve.<\/p>\n

The solution made it possible to integrate:<\/p>\n