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LKQ FOURCE
CASE STUDY

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ABOUT LKQ FOURCE

LKQ Fource, a key player in the European automotive market, is a subsidiary of LKQ Corporation and operates under the umbrella of LKQ Europe. It serves the Dutch, Belgian, and French markets through its various brands, including CarSys, VanEsch, IPAR, VHIP Belgium, LKQ Belgium, and VHIP France. With access to over 170,000 stock references across 120 branches and supported by 180 wholesale partners, LKQ Fource efficiently delivers thousands of automotive products to workshops and wholesalers throughout the region. LKQ Fource’s prominent market position enables it to swiftly adapt to the evolving automotive industry. The company also collaborates with VROOAM, the largest independent network of wholesalers in the Netherlands and Belgium.

Focused on creating opportunities for car technicians, LKQ Fource’s offerings include:

Education and Training: Through the LKQ Academy.
Customer Acquisition and Retention: Developing strategies to attract and retain customers.
Furnishing and Tools: Providing essential equipment and supplies.
Marketing and Workshop Concepts: Implementing brands like Vakgarage, Autofirst, James Autoservice, Autobandenpartner, and MOOBI.

LKQ Fource’s comprehensive approach supports the automotive community with a broad range of services and products.

CASE STUDY SUMMARY

  • Custom Content Templates: Developed to enhance staff training, drive sales, boost employee engagement, and more.
  • Extensive Screen Installation: Implemented across over 650 locations.
  • Centralized Content Management System: Enables efficient updates and management of content across all locations.

OBJECTIVE

LKQ Fource, operating over 100 branches, sought a narrowcasting solution to enhance internal communications across their organization. They also aimed to support their Full Fource partners and associated workshop concepts by improving marketing communications. The goal was to create a standardized template that maintained a consistent layout for each brand, while allowing for individualized styling and content variations specific to each brand and location.

SOLUTIONS

CONTENT TEMPLATES

Mood’s Creative Team developed a range of templates to meet LKQ Fource’s diverse needs:

  • On-Demand Training: A comprehensive template for delivering training materials to all employees across the LKQ Fource brands, with the capability to broadcast important updates via live stream.
  • Content Aggregation: A template designed to pull and display content from external websites, including customer reviews and relevant industry updates.
  • Sales and Maintenance: A specialized template for promoting used cars, along with tips and information on tire checks, seasonal inspections, MOTs, and more.
  • Local Content Sharing: A customizable template that allows individual garages to showcase local content, such as staff photos, achievements, and community events, all in the garage’s unique branded style.

CONTENT MANAGEMENT SOFTWARE

To streamline and enhance content updates across all LKQ Fource locations, Mood implemented Harmony, our proprietary content management system. Harmony enables efficient and flexible management of all digital content for every brand. With its user-friendly online portal, garage owners can easily customize and update their content with just a few clicks, ensuring that all screen displays remain current and aligned with their branding needs.

COMMERCIAL DISPLAYS

Mood was responsible for installing all the commercial display hardware across LKQ Fource locations, ensuring a consistent and high-quality visual experience throughout their network.

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