{"id":3805,"date":"2024-07-28T17:23:07","date_gmt":"2024-07-28T17:23:07","guid":{"rendered":"https:\/\/mood.admaxstage.com\/?page_id=3805"},"modified":"2025-08-07T09:23:13","modified_gmt":"2025-08-07T09:23:13","slug":"primark","status":"publish","type":"page","link":"https:\/\/moodnordic.se\/nb\/primark\/","title":{"rendered":"Primark - Audiovisuelle l\u00f8sninger for detaljhandelen"},"content":{"rendered":"<h1>PRIMARK<br \/><span style=\"color: #ddd;\">CASE STUDY<\/span><\/h1>\n<div>\n<div style=\"width: 20%; height: 10px; background: #cd102f; float: left; clear: both;\"><\/div>\n<\/div>\n<div>\n<p>Etter \u00e5 ha etablert over 390 butikker i Storbritannia, Irland og Europa, gikk Primark inn p\u00e5 det amerikanske markedet. Til deres f\u00f8rste amerikanske butikk i Boston har Mood Media designet og spesialbygget LED-skjermer som er helt i tr\u00e5d med Primarks merkevarestrategi. De i\u00f8ynefallende visuelle l\u00f8sningene er utformet for \u00e5 trekke kunder inn i butikken ved \u00e5 fremheve de nyeste motetrendene, kampanjer og mye mer.<\/p>\n<\/div>\n<p>\n    <a href=\"#contact\">KONTAKT OSS<\/a>\n<\/p>\n<h2>OM <span class=\"moodred\">PRIMARK<\/span><\/h2>\n<div>\n<p>Den dynamiske og raskt skiftende moteforhandleren var p\u00e5 utkikk etter innovative visuelle l\u00f8sninger for \u00e5 fremheve individuelle plagg fra de omfattende og raskt skiftende kolleksjonene. Utfordringen var \u00e5 finne en teknisk l\u00f8sning som kunne integreres s\u00f8ml\u00f8st med butikkenes store formater, samtidig som hver enkelt butikks unike arv og karakter ble bevart.<\/p>\n<\/div>\n<h2><span class=\"moodred\"><strong>TILN\u00c6RMINGEN<\/strong><\/span><\/h2>\n<div>\n<p>I tett samarbeid med Primark og deres kreative byr\u00e5er skapte Mood en rekke i\u00f8ynefallende visuelle installasjoner, skreddersydd for \u00e5 forbedre butikkmilj\u00f8et. I butikkene p\u00e5 Oxford Street West og Oxford Street East installerte Mood buede LED-skjermer som trakk kundene inn i butikken med sine dynamiske skjermer. I tillegg skapte Mood Sight-eksperter en imponerende visuell opplevelse i fem etasjer p\u00e5 Primark Gran Via i Madrid, med spektakul\u00e6re gjennomsiktige <a href=\"https:\/\/moodnordic.se\/nb\/videovaggar\/\">LED-skjermer<\/a> og omsluttende <a href=\"https:\/\/moodnordic.se\/nb\/audiovisuella-system\/professionella-ljudsystem\/\">lydanlegg<\/a> som skapte en oppslukende og inspirerende atmosf\u00e6re.<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <video src=\"https:\/\/us.moodmedia.com\/wp-content\/uploads\/Primark-Boston-HD.mp4\"><\/video><\/p>\n<\/li>\n<li>\n<p>        <video src=\"https:\/\/us.moodmedia.com\/wp-content\/uploads\/Primark-Madrid-HD.mp4\"><\/video><\/p>\n<\/li>\n<\/ul>\n<h2>KONTAKT OSS<\/h2>\n<div>\n<p>Forbedre butikkmilj\u00f8et ditt med Mood Nordic-l\u00f8sninger.<\/p>\n<\/div>\n<div>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2224-o1\" lang=\"sv-SE\" dir=\"ltr\" data-wpcf7-id=\"2224\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/nb\/wp-json\/wp\/v2\/pages\/3805#wpcf7-f2224-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformul\u00e4r\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/nb\/wp-json\/wp\/v2\/pages\/3805#wpcf7-f2224-o1\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"2224\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"sv_SE\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2224-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Fornavn\" value=\"\" type=\"text\" name=\"your-first-name\" \/><\/span>\n<\/p>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Etternavn\" value=\"\" type=\"text\" name=\"your-last-name\" \/><\/span>\n<\/p>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text uk-input\" aria-invalid=\"false\" placeholder=\"Virksomheter\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n<\/p>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-postal-code\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text uk-input\" aria-invalid=\"false\" placeholder=\"Postnummer\" value=\"\" type=\"text\" name=\"your-postal-code\" \/><\/span>\n<\/p>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel uk-input\" aria-invalid=\"false\" placeholder=\"Tlf.\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span>\n<\/p>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-postadresse\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n<\/p>\n<p class=\"uk-margin-small\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"3\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Din melding\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"page-url\" \/>\n<div class=\"uk-margin-small uk-text-center\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner uk-button uk-button-primary uk-width-1-1\" type=\"submit\" value=\"SKICKA\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"nb\"\/><\/form>\n<\/div>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/07\\\/primarkhead-scaled-1.webp\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_background\":\"#878787\",\"style\":\"default\",\"text_color\":\"light\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"new-hero-text\",\"content\":\"PRIMARK<br \\\/><span style=\\\"color: #ddd;\\\">FALLSTUDIE<\\\/span>\",\"margin\":\"small\",\"margin_remove_bottom\":false,\"title_element\":\"h1\"}},{\"type\":\"html\",\"props\":{\"content\":\"\n\n<div style=\\\"width: 20%; height: 10px; background: #cd102f; float: left; clear: both;\\\"><\\\/div>\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"class\":\"intro2 uk-text-white\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Efter en framg\\u00e5ngsrik etablering av \\u00f6ver 390 butiker i Storbritannien, Irland och Europa tog Primark steget in p\\u00e5 den amerikanska marknaden. F\\u00f6r deras f\\u00f6rsta amerikanska butik i Boston designade och specialbyggde Mood Media LED-displayer som helt ligger i linje med Primarks varum\\u00e4rkesstrategi. De i\\u00f6gonfallande visuella l\\u00f6sningarna \\u00e4r utformade f\\u00f6r att locka kunder in i butiken genom att lyfta fram de senaste modetrenderna, kampanjer och mycket mer.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"medium\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"KONTAKTA OSS\",\"icon_align\":\"left\",\"link\":\"#contact\"}}]}]}],\"props\":{\"layout\":\"1-2,1-2\"}}],\"name\":\"Section HERO CASE STUDY\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"OM <span class=\\\"moodred\\\">PRIMARK<\\\/span>\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"class\":\"intro\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Den dynamiska och snabbr\\u00f6rliga modekedjan s\\u00f6kte innovativa visuella l\\u00f6sningar f\\u00f6r att lyfta fram enskilda plagg ur sina omfattande och snabbt f\\u00f6r\\u00e4nderliga kollektioner. Utmaningen l\\u00e5g i att hitta en teknisk l\\u00f6sning som smidigt kunde integreras med butikernas stora format, samtidigt som varje butiks unika arv och karakt\\u00e4r bevarades.<\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<span class=\\\"moodred\\\"><strong>TILLV\\u00c4GAG\\u00c5NGSS\\u00c4TTET<\\\/strong><\\\/span>\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"class\":\"intro\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>I n\\u00e4ra samarbete med Primark och deras kreativa byr\\u00e5er skapade Mood en rad i\\u00f6gonfallande visuella installationer, skr\\u00e4ddarsydda f\\u00f6r att f\\u00f6rh\\u00f6ja butiksmilj\\u00f6n. I butikerna p\\u00e5 Oxford Street West och Oxford Street East installerade Mood b\\u00f6jda LED-remsk\\u00e4rmar som lockade in kunder med sina dynamiska visningar. Dessutom skapade Mood Sight-experter en imponerande femv\\u00e5nings visuell upplevelse p\\u00e5 Primark Gran Via i Madrid, med spektakul\\u00e4ra transparenta <a href=\\\"https:\\\/\\\/moodnordic.se\\\/videovaggar\\\/\\\">LED-sk\\u00e4rmar<\\\/a> och omslutande <a href=\\\"https:\\\/\\\/moodnordic.se\\\/audiovisuella-system\\\/professionella-ljudsystem\\\/\\\">ljudsystem<\\\/a> som gav en uppslukande och inspirerande atmosf\\u00e4r.<\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"row_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"slideshow\",\"props\":{\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"nav\":\"dotnav\",\"nav_align\":\"center\",\"nav_breakpoint\":\"s\",\"nav_position\":\"bottom-center\",\"nav_position_margin\":\"medium\",\"overlay_animation\":\"parallax\",\"overlay_position\":\"center-left\",\"show_content\":true,\"show_link\":true,\"show_meta\":true,\"show_thumbnail\":true,\"show_title\":true,\"slidenav\":\"default\",\"slidenav_breakpoint\":\"s\",\"slidenav_margin\":\"medium\",\"slidenav_outside_breakpoint\":\"xl\",\"slideshow_autoplay_pause\":true,\"slideshow_min_height\":300,\"thumbnav_height\":\"75\",\"thumbnav_svg_color\":\"emphasis\",\"thumbnav_width\":\"100\",\"title_element\":\"h3\"},\"children\":[{\"type\":\"slideshow_item\",\"props\":{\"video\":\"https:\\\/\\\/us.moodmedia.com\\\/wp-content\\\/uploads\\\/Primark-Boston-HD.mp4\"}},{\"type\":\"slideshow_item\",\"props\":{\"video\":\"https:\\\/\\\/us.moodmedia.com\\\/wp-content\\\/uploads\\\/Primark-Madrid-HD.mp4\"}}]}]}]}],\"name\":\"Section About\\\/Aproach\"},{\"type\":\"section\",\"props\":{\"css\":\".el-section{\\n\\tbackground-color: #222222;\\n}\",\"id\":\"contact\",\"image_position\":\"center-center\",\"style\":\"secondary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"KONTAKTA OSS\",\"margin\":\"small\",\"text_align\":\"center\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>F\\u00f6rh\\u00f6j din butiksmilj\\u00f6 med hj\\u00e4lp av Mood Nordics l\\u00f6sningar.<\\\/p>\",\"margin\":\"small\",\"text_align\":\"center\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"[contact-form-7 id=\\\"e56d022\\\" title=\\\"Kontaktformul\\u00e4r Vertical 2\\\"]\",\"css\":\".el-element .wpcf7-spinner{\\n\\tposition: absolute;\\n    margin-left: -30px;\\n    margin-top: 8px;\\n}\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}}]}]}],\"name\":\"Section Contact Form New\"}],\"version\":\"4.3.10\"} --><\/p>","protected":false},"excerpt":{"rendered":"<p>PRIMARKFALLSTUDIE Efter en framg\u00e5ngsrik etablering av \u00f6ver 390 butiker i Storbritannien, Irland och Europa tog Primark steget in p\u00e5 den amerikanska marknaden. F\u00f6r deras f\u00f6rsta amerikanska butik i Boston designade och specialbyggde Mood Media LED-displayer som helt ligger i linje med Primarks varum\u00e4rkesstrategi. De i\u00f6gonfallande visuella l\u00f6sningarna \u00e4r utformade f\u00f6r att locka kunder in i [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3805","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/pages\/3805"}],"collection":[{"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/comments?post=3805"}],"version-history":[{"count":26,"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/pages\/3805\/revisions"}],"predecessor-version":[{"id":7933,"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/pages\/3805\/revisions\/7933"}],"wp:attachment":[{"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/media?parent=3805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}