{"id":5767,"date":"2024-09-05T06:12:42","date_gmt":"2024-09-05T06:12:42","guid":{"rendered":"https:\/\/mood.admaxstage.com\/?page_id=5767"},"modified":"2026-03-25T08:46:06","modified_gmt":"2026-03-25T08:46:06","slug":"lotus-oslo","status":"publish","type":"page","link":"https:\/\/moodnordic.se\/nb\/lotus-oslo\/","title":{"rendered":"Lotus Oslo - Audiovisuelle l\u00f8sninger for bilindustrien"},"content":{"rendered":"<h1>LOTUS OSLO<br \/><span style=\"color: #ddd;\">CASE STUDY<\/span><\/p>\n<div id=\"gtx-anchor\" style=\"position: absolute; visibility: hidden; left: 20.2734px; top: 36px; width: 66px; height: 18px;\"><\/div>\n<div class=\"jfk-bubble gtx-bubble\" role=\"alertdialog\" aria-describedby=\"bubble-2\" style=\"visibility: visible; left: 38px; top: 64px; opacity: 1;\">\n<div class=\"jfk-bubble-content-id\" id=\"bubble-2\">\n<div id=\"gtx-host\" style=\"min-width: 200px; max-width: 400px;\"><\/div>\n<\/div>\n<div class=\"jfk-bubble-closebtn-id jfk-bubble-closebtn\" aria-label=\"Lukk\" role=\"button\" tabindex=\"0\"><\/div>\n<div class=\"jfk-bubble-arrow-id jfk-bubble-arrow jfk-bubble-arrowup\" style=\"left: 43.2734px;\">\n<div class=\"jfk-bubble-arrowimplbefore\"><\/div>\n<div class=\"jfk-bubble-arrowimplafter\"><\/div>\n<\/div>\n<\/div>\n<\/h1>\n<div>\n<div style=\"width: 20%; height: 10px; background: #cd102f; float: left; clear: both;\"><\/div>\n<\/div>\n<div>\n<p>Lotus, en britisk bilprodusent med en lang historie med innovasjon og h\u00f8ytytende sportsbiler siden 1948, er anerkjent for sin ingeni\u00f8rkunst og design i verdensklasse.<\/p>\n<p><b>For \u00e5 l\u00f8fte utstillingslokalene i utvalgte europeiske byer har Lotus inng\u00e5tt et samarbeid med Mood for \u00e5 skape oppslukende merkevareopplevelser. Disse sentrene bruker banebrytende audiovisuelle konsepter som gjenspeiler Lotus' h\u00e5ndverk og inviterer kundene til \u00e5 utforske merkets arv i et engasjerende og dynamisk milj\u00f8.<\/b><\/p>\n<p>Mood Nordic leverte denne opplevelsen p\u00e5 h\u00f8yeste niv\u00e5 til utstillingslokalet i Oslo.<\/p>\n<\/div>\n<p><p>\n        <a href=\"#contact\">KONTAKT OSS<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/Lotus-logo-7E5B29D0CE-seeklogo.com_.png\" alt=\"\"><\/p>\n<h2>OM <span class=\"moodred\">LOTUS OSLO<\/span><\/h2>\n<div>\n<p>Lotus, en legendarisk britisk bilprodusent som ble grunnlagt i 1948, er kjent for sine lette sportsbiler med h\u00f8y ytelse og innovativ ingeni\u00f8rkunst. Gjennom flere ti\u00e5r har Lotus opparbeidet seg et rykte for \u00e5 skape biler som utmerker seg b\u00e5de p\u00e5 veien og p\u00e5 racerbanen - med presise kj\u00f8reegenskaper og elegant design.<strong>. <span>Lotus Oslo, som en del av den eksklusive lanseringen av et nytt senter for merket i Europa, fanger denne \u00e5nden ved \u00e5 tilby en oppslukende utstillingsopplevelse. Med toppmoderne audiovisuelle l\u00f8sninger inviterer utstillingslokalet bes\u00f8kende til \u00e5 utforske Lotus' rike arv, h\u00e5ndverk og banebrytende teknologi som definerer merket.<\/span><\/strong><\/p>\n<\/div>\n<h2>\n<h2>V\u00c5R <span style=\"color: #e3000b;\">UTFORDRING<\/span><\/h2>\n<\/h2>\n<div>\n<p>Mood Nordic fikk i oppdrag \u00e5 forvandle Lotus' utstillingslokale i Oslo til et toppmoderne opplevelsessenter for merkevaren. Hovedutfordringen var \u00e5 skape et engasjerende og engasjerende milj\u00f8 som ikke bare viste frem Lotus-bilene, men som ogs\u00e5 formidlet merkets innovative og luksuri\u00f8se identitet i dybden.<\/p>\n<p>Det eksisterende utstillingslokalet var funksjonelt, men manglet de dynamiske elementene som kreves for \u00e5 fremheve Lotus-bilenes raffinement og ytelse. M\u00e5let var \u00e5 redesigne lokalet for \u00e5 skape en interaktiv og minneverdig opplevelse som ville fenge de bes\u00f8kende og gjenspeile Lotus' satsing p\u00e5 kvalitet i verdensklasse.<\/p>\n<\/div>\n<h2>\n<h2>V\u00c5R <span style=\"color: #e3000b;\">TILN\u00c6RMING<\/span><\/h2>\n<\/h2>\n<div>\n<p>For \u00e5 m\u00f8te disse utfordringene implementerte Mood Nordic en flerstrenget tiln\u00e6rming som kombinerte banebrytende teknologi med kreativ design. Tiln\u00e6rmingen v\u00e5r fokuserte p\u00e5 tre hovedomr\u00e5der: <b>skape oppslukende innhold, designe engasjerende fysiske milj\u00f8er og integrere den nyeste teknologien.<\/b><\/p>\n<\/div>\n<div>\n<p><strong>Oppslukende innholdsskaping:<\/strong><\/p>\n<ul>\n<li>Hero Wall: Vi designet en fremtredende LED-vegg- og takinstallasjon som starter kundereisen utenfor utstillingslokalet. Den viser engasjerende innhold som fremhever Lotus' flaggskipmodeller og trekker bes\u00f8kende inn i opplevelsessenteret.<\/li>\n<li>Inngangsprojeksjon: En statisk projeksjon av Lotus-logoen p\u00e5 gulvet \u00f8nsker bes\u00f8kende velkommen og forsterker umiddelbart f\u00f8lelsen av merkevaren n\u00e5r de kommer inn.<\/li>\n<li>Wayfinder: En UHD-portrettskjerm med innhold i loop \u00f8nsker kundene velkommen og guider dem gjennom opplevelsessenteret.<\/li>\n<\/ul>\n<p><strong>Innovativ fysisk design:<\/strong><\/p>\n<ul>\n<li>Skjermoppsett: Vi integrerte tredimensjonale LED-vegger og store skjermer for \u00e5 skape en intim kj\u00f8reopplevelse og gi flere bes\u00f8kende muligheten til \u00e5 se lengre tid i utstillingslokalet.<\/li>\n<li>Stille selger: Ved hver bil presenterer en 24-tommers skjerm detaljert informasjon om modellen, noe som \u00f8ker kundeengasjementet uten \u00e5 forstyrre omgivelsene.<\/li>\n<li>Barvegg: En skjerm som viser fremtidige modeller og relevant innhold, slik at de bes\u00f8kende holdes informert og engasjert rundt kommende lanseringer.<\/li>\n<\/ul>\n<p><strong>Interaktiv teknologi:<\/strong><\/p>\n<ul>\n<li>Konfigurasjonsdatamaskiner: Interaktive skjermer gj\u00f8r det mulig for kundene \u00e5 konfigurere sin dr\u00f8mmebil fra Lotus, noe som skaper en personlig og engasjerende opplevelse.<\/li>\n<li>Partnerskjerm: Aktiveres n\u00e5r en RC-modell l\u00f8ftes, og viser historien og reisen til den valgte bilmodellen.<\/li>\n<li>Future Ready: En interaktiv ber\u00f8ringsskjerm gir en forsmak p\u00e5 Lotus' fremtidige innovasjoner og engasjerer kundene med kommende nyheter.<\/li>\n<li>Configurator Wall: En 110\" LCD-skjerm koblet til Car Configurator PC-en gir en dynamisk, personlig opplevelse for detaljert bilkonfigurasjon.<\/li>\n<li>Konfigurasjonsdisplay: En 43-tommers ber\u00f8ringsskjerm innebygd i bordet gj\u00f8r det mulig for kunder eller ansatte \u00e5 konfigurere biler i sanntid.<\/li>\n<li>Definisjonsvegg: Tre st\u00e5ende skjermer drevet av Car Configurator viser detaljert informasjon om materialene og h\u00e5ndverket i Lotus-bilene.<\/li>\n<\/ul>\n<p><strong>Lydopplevelse:<\/strong> En balansert og klar lyd av bakgrunnsmusikk oppleves i hele butikken takket v\u00e6re strategisk plasserte h\u00f8yttalere, noe som skaper et dynamisk lydmilj\u00f8 som utfyller de visuelle elementene.<\/p>\n<p><strong>Duftopplevelse:<\/strong><span> For \u00e5 fullf\u00f8re den sensoriske opplevelsen har en unik duft blitt introdusert i utstillingslokalet, noe som skaper en luksuri\u00f8s og sofistikert atmosf\u00e6re som vekker f\u00f8lelser allerede fra f\u00f8rste skritt inn.<\/span><\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1057.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1061.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_0994.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1056.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1054.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1052.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1050.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1049.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1048.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1047.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1046.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1044-2.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1043.jpeg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/IMG_1065.jpeg\" alt=\"\"><\/p>\n<\/li>\n<\/ul>\n<h2>\n<h2><span style=\"color: #e3000b;\">RESULTATET<\/span><\/h2>\n<\/h2>\n<div>\n<p>Ombyggingen av Lotus' utstillingslokale i Oslo har gitt enest\u00e5ende resultater. <b>De oppslukende og interaktive elementene har \u00f8kt kundenes engasjement og tiden de tilbringer p\u00e5 utsalgsstedet betydelig.<\/b>\u00a0De bes\u00f8kende er mer engasjerte og f\u00f8ler en sterkere tilknytning til Lotus-merket takket v\u00e6re de innovative utstillingene og det personaliserte innholdet.<\/p>\n<p>Utstillingslokalets nye design har ytterligere styrket Lotus' posisjon som ledende innen innovasjon og luksus. Integreringen av avansert teknologi og engasjerende design har styrket merkets tilstedev\u00e6relse og appell. B\u00e5de kunder og Lotus-representanter har gitt sv\u00e6rt positive tilbakemeldinger om det nye utstillingslokalet. De engasjerende funksjonene og interaktive elementene scorer h\u00f8yt n\u00e5r det gjelder \u00e5 skape en minneverdig og kraftfull merkevareopplevelse.<\/p>\n<p>Brand Experience Centre-prosjektet for Lotus Oslo demonstrerer Mood Nordics ekspertise i \u00e5 skape sofistikerte, oppslukende milj\u00f8er som \u00f8ker kundeengasjementet og styrker merkevareidentiteten. Vi er stolte av \u00e5 samarbeide med Lotus for \u00e5 realisere denne visjonen, og vi ser frem til fremtidige prosjekter som fortsetter \u00e5 flytte grensene for kundeopplevelsen.<\/p>\n<p>Bes\u00f8k Lotus i Oslo p\u00e5\u00a0<a href=\"https:\/\/www.google.com\/maps\/place\/\/data=!4m2!3m1!1s0x46416f1ab564b029:0x875f4c56dfbedf32?sa=X&amp;ved=1t:8290&amp;ictx=111\" data-url=\"\/maps\/place\/\/data=!4m2!3m1!1s0x46416f1ab564b029:0x875f4c56dfbedf32?sa=X&amp;ved=2ahUKEwjJ_ITtrKuIAxVWFBAIHfMnDkgQ4kB6BAgHEAA\" ping=\"\/url?sa=t&amp;source=web&amp;rct=j&amp;opi=89978449&amp;url=\/maps\/place\/\/data%3D!4m2!3m1!1s0x46416f1ab564b029:0x875f4c56dfbedf32%3Fsa%3DX%26ved%3D1t:8290%26ictx%3D111&amp;ved=2ahUKEwjJ_ITtrKuIAxVWFBAIHfMnDkgQ4kB6BAglEAM\" tabindex=\"0\" target=\"_blank\" rel=\"noopener\">Nedre Slottsgate 23<\/a>\u00a0og opplev det selv!\u00a0<\/p>\n<p>Les mer om Lotus-livsstilen p\u00e5 <a href=\"http:\/\/lotuscars.com\" target=\"_blank\" rel=\"noopener\">lotuscars.com<\/a><\/p>\n<\/div>\n<h2>KONTAKT OSS<\/h2>\n<div>\n<div class=\"et_pb_module et_pb_text et_pb_text_9  et_pb_text_align_center et_pb_bg_layout_dark\">\n<div class=\"et_pb_text_inner\">\n<p class=\"intro\">Gj\u00f8r utstillingslokalet ditt enda bedre med Mood Nordic-l\u00f8sninger.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_code et_pb_code_1\">\n<div class=\"et_pb_code_inner\">\n<form id=\"mktoForm_1462\" __bizdiag=\"196355617\" __biza=\"WJ__\" novalidate=\"novalidate\" class=\"mktoForm mktoHasWidth mktoLayoutLeft\" action=\"\">\n<div class=\"mktoFormRow\">\n<div class=\"mktoFieldDescriptor mktoFormCol\">\n<div class=\"mktoOffset\"><\/div>\n<div class=\"mktoFieldWrap mktoRequiredField\"><\/div>\n<\/div>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"nb\"\/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f289-o1\" lang=\"sv-SE\" dir=\"ltr\" data-wpcf7-id=\"289\">\n<div 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{\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/lotus-bar-with-shade.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_background\":\"#878787\",\"style\":\"default\",\"text_color\":\"light\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"new-hero-text\",\"content\":\"LOTUS OSLO<br \\\/><span style=\\\"color: #ddd;\\\">FALLSTUDIE<\\\/span>\\n\n\n<div id=\\\"gtx-anchor\\\" style=\\\"position: absolute; visibility: hidden; left: 20.2734px; top: 36px; width: 66px; height: 18px;\\\"><\\\/div>\\n\n\n<div class=\\\"jfk-bubble gtx-bubble\\\" role=\\\"alertdialog\\\" aria-describedby=\\\"bubble-2\\\" style=\\\"visibility: visible; left: 38px; top: 64px; opacity: 1;\\\">\\n\n\n<div class=\\\"jfk-bubble-content-id\\\" id=\\\"bubble-2\\\">\\n\n\n<div id=\\\"gtx-host\\\" style=\\\"min-width: 200px; max-width: 400px;\\\"><\\\/div>\\n<\\\/div>\\n\n\n<div class=\\\"jfk-bubble-closebtn-id jfk-bubble-closebtn\\\" aria-label=\\\"Close\\\" role=\\\"button\\\" tabindex=\\\"0\\\"><\\\/div>\\n\n\n<div class=\\\"jfk-bubble-arrow-id jfk-bubble-arrow jfk-bubble-arrowup\\\" style=\\\"left: 43.2734px;\\\">\\n\n\n<div class=\\\"jfk-bubble-arrowimplbefore\\\"><\\\/div>\\n\n\n<div class=\\\"jfk-bubble-arrowimplafter\\\"><\\\/div>\\n<\\\/div>\\n<\\\/div>\",\"margin\":\"small\",\"margin_remove_bottom\":false,\"title_element\":\"h1\"}},{\"type\":\"html\",\"props\":{\"content\":\"\n\n<div style=\\\"width: 20%; height: 10px; background: #cd102f; float: left; clear: both;\\\"><\\\/div>\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"class\":\"intro2 uk-text-white\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Lotus, en brittisk biltillverkare med en l\\u00e5ng historia av innovation och h\\u00f6gpresterande sportbilar sedan 1948, \\u00e4r k\\u00e4nd f\\u00f6r sin ingenj\\u00f6rskonst och design i v\\u00e4rldsklass.<\\\/p>\\n\n\n<p><b>F\\u00f6r att lyfta sina showroom i utvalda europeiska st\\u00e4der samarbetade Lotus med Mood f\\u00f6r att skapa uppslukande varum\\u00e4rkesupplevelser. Dessa center anv\\u00e4nder banbrytande audiovisuella koncept som speglar Lotus hantverk och bjuder in kunder att utforska varum\\u00e4rkets arv i en engagerande och dynamisk milj\\u00f6.<\\\/b><\\\/p>\\n\n\n<p>Mood Nordic levererade denna upplevelse p\\u00e5 h\\u00f6gsta niv\\u00e5 f\\u00f6r showroomet i Oslo, Norge.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"medium\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"KONTAKTA OSS\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"#contact\"}}]}]}],\"props\":{\"layout\":\"1-2,1-2\"}}],\"name\":\"Lotus HERO\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/Lotus-logo-7E5B29D0CE-seeklogo.com_.png\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"OM <span class=\\\"moodred\\\">LOTUS OSLO<\\\/span>\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"class\":\"intro\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Lotus, en legendarisk brittisk biltillverkare grundad 1948, \\u00e4r k\\u00e4nd f\\u00f6r sina l\\u00e4tta, h\\u00f6gpresterande sportbilar och sin innovativa ingenj\\u00f6rskonst. Under \\u00e5rtionden har Lotus byggt upp ett rykte om att skapa fordon som utm\\u00e4rker sig b\\u00e5de p\\u00e5 v\\u00e4gen och p\\u00e5 t\\u00e4vlingsbanan \\u2013 med precision i k\\u00f6regenskaper och elegant design<strong>. <span>Lotus Oslo, som en del av den exklusiva lanseringen av varum\\u00e4rkescenter i Europa, f\\u00e5ngar denna anda genom att erbjuda en uppslukande showroom-upplevelse. Med toppmoderna audiovisuella l\\u00f6sningar bjuder showroomet in bes\\u00f6kare att utforska Lotus rika arv, hantverk och banbrytande teknik som definierar varum\\u00e4rket.<\\\/span><\\\/strong><\\\/p>\",\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h2>V\\u00c5R <span style=\\\"color: #e3000b;\\\">UTMANING<\\\/span><\\\/h2>\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"class\":\"intro\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Mood Nordic fick i uppdrag att f\\u00f6rvandla Lotus showroom i Oslo till ett toppmodernt \\u201cbrand experience center\\u201d. Den fr\\u00e4msta utmaningen var att skapa en uppslukande och engagerande milj\\u00f6 som inte bara visade upp Lotus fordon, utan \\u00e4ven f\\u00f6rmedlade varum\\u00e4rkets innovativa och lyxiga identitet p\\u00e5 djupet.<\\\/p>\\n\n\n<p>Det befintliga showroomet var funktionellt men saknade de dynamiska inslagen som kr\\u00e4vs f\\u00f6r att lyfta fram Lotus fordonens sofistikering och prestanda. M\\u00e5let var att omforma lokalen f\\u00f6r att erbjuda en interaktiv och minnesv\\u00e4rd upplevelse som f\\u00e4ngslar bes\\u00f6kare och speglar Lotus engagemang f\\u00f6r kvalitet i v\\u00e4rldsklass.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h2>V\\u00c5RT <span style=\\\"color: #e3000b;\\\">TILLV\\u00c4GAG\\u00c5NGSS\\u00c4TT<\\\/span><\\\/h2>\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"class\":\"intro\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>F\\u00f6r att m\\u00f6ta dessa utmaningar implementerade Mood Nordic en m\\u00e5ngsidig strategi som kombinerade avancerad teknik med kreativ design. V\\u00e5rt tillv\\u00e4gag\\u00e5ngss\\u00e4tt fokuserade p\\u00e5 tre huvudomr\\u00e5den: <b>att skapa uppslukande inneh\\u00e5ll, utforma engagerande fysiska milj\\u00f6er och integrera den senaste tekniken.<\\\/b><\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"class\":\"intro\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Immersivt Inneh\\u00e5llsskapande:<\\\/strong><\\\/p>\\n\n\n<ul>\\n\n\n<li>Hero Wall: Vi designade en framtr\\u00e4dande LED-v\\u00e4gg och takinstallation som startar kundresan redan utanf\\u00f6r showroomet. H\\u00e4r visas engagerande inneh\\u00e5ll som lyfter fram Lotus flaggskeppsmodeller och lockar in bes\\u00f6kare till upplevelsecentret.<\\\/li>\\n\n\n<li>Entr\\u00e9projektion: En statisk projektion av Lotus-logotypen p\\u00e5 golvet v\\u00e4lkomnar bes\\u00f6kare och f\\u00f6rdjupar direkt k\\u00e4nslan av varum\\u00e4rket vid intr\\u00e4det.<\\\/li>\\n\n\n<li>Wayfinder: En UHD-portr\\u00e4ttsk\\u00e4rm med loopat inneh\\u00e5ll v\\u00e4lkomnar kunder och guidar dem genom upplevelsecentret.<\\\/li>\\n<\\\/ul>\\n\n\n<p><strong>Innovativ Fysisk Design:<\\\/strong><\\\/p>\\n\n\n<ul>\\n\n\n<li>Sk\\u00e4rmarrayer: Vi integrerade tredimensionella LED-v\\u00e4ggar och stora sk\\u00e4rmar f\\u00f6r att skapa en intim k\\u00f6rupplevelse och ge fler bes\\u00f6kare m\\u00f6jlighet till ut\\u00f6kad visning i showroomet.<\\\/li>\\n\n\n<li>Silent Sales Person: Vid varje bil finns en 24-tums display som presenterar detaljerad information om modellen, vilket \\u00f6kar kundengagemanget utan att st\\u00f6ra milj\\u00f6n.<\\\/li>\\n\n\n<li>Barv\\u00e4gg: En sk\\u00e4rmarray visar framtida modeller och relevant inneh\\u00e5ll, vilket h\\u00e5ller bes\\u00f6karna informerade och engagerade kring kommande lanseringar.<\\\/li>\\n<\\\/ul>\\n\n\n<p><strong>Interaktiv Teknik:<\\\/strong><\\\/p>\\n\n\n<ul>\\n\n\n<li>Konfigurator-datorer: Interaktiva displayer l\\u00e5ter kunder konfigurera sin dr\\u00f6mbil fr\\u00e5n Lotus, vilket skapar en personlig och engagerande upplevelse.<\\\/li>\\n\n\n<li>Partner Screen: Aktiveras n\\u00e4r en RC-modell lyfts upp och visar d\\u00e5 ber\\u00e4ttelsen och resan f\\u00f6r den valda bilmodellen.<\\\/li>\\n\n\n<li>Future Ready: En interaktiv peksk\\u00e4rm ger en f\\u00f6rsmak av Lotus framtida innovationer och engagerar kunder med kommande nyheter.<\\\/li>\\n\n\n<li>Konfiguratorv\\u00e4gg: En 110-tums LCD-sk\\u00e4rm kopplad till Car Configurator-PC:n erbjuder en dynamisk, personlig upplevelse f\\u00f6r detaljerad bilkonfiguration.<\\\/li>\\n\n\n<li>Konfigurationsdisplay: En 43-tums inbyggd peksk\\u00e4rm i bordet g\\u00f6r det m\\u00f6jligt f\\u00f6r kunder eller personal att konfigurera bilar i realtid.<\\\/li>\\n\n\n<li>Definition Wall: Tre portr\\u00e4ttsk\\u00e4rmar som drivs av Car Configurator visar detaljerad information om material och hantverk i Lotus fordon.<\\\/li>\\n<\\\/ul>\\n\n\n<p><strong>Ljudupplevelse:<\\\/strong> Ett balanserat och klart ljud av bakgrundsmusik upplevs i hela butiken tack vare strategiskt placerade h\\u00f6gtalare, vilket skapar en dynamisk ljudmilj\\u00f6 som kompletterar de visuella elementen.<\\\/p>\\n\n\n<p><strong>Doftupplevelse:<\\\/strong><span> F\\u00f6r att full\\u00e4nda den sensoriska upplevelsen har en unik doft introducerats i showroomet, vilket skapar en lyxig och sofistikerad atmosf\\u00e4r som v\\u00e4cker k\\u00e4nslom\\u00e4ssig koppling redan vid f\\u00f6rsta steget in.<\\\/span><\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"row_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"slideshow\",\"props\":{\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"nav\":\"dotnav\",\"nav_align\":\"center\",\"nav_breakpoint\":\"s\",\"nav_position\":\"bottom-center\",\"nav_position_margin\":\"medium\",\"overlay_animation\":\"parallax\",\"overlay_position\":\"center-left\",\"show_content\":true,\"show_link\":true,\"show_meta\":true,\"show_thumbnail\":true,\"show_title\":true,\"slidenav\":\"default\",\"slidenav_breakpoint\":\"s\",\"slidenav_margin\":\"medium\",\"slidenav_outside_breakpoint\":\"xl\",\"slideshow_autoplay\":true,\"slideshow_autoplay_pause\":false,\"slideshow_min_height\":300,\"thumbnav_height\":\"75\",\"thumbnav_svg_color\":\"emphasis\",\"thumbnav_width\":\"100\",\"title_element\":\"h3\",\"title_hover_style\":\"reset\"},\"children\":[{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1057.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1061.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_0994.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1056.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1054.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1052.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1050.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1049.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1048.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1047.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1046.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1044-2.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1043.jpeg\"}},{\"type\":\"slideshow_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/IMG_1065.jpeg\"}}]}]}]}],\"name\":\"kuns\\u00e4ngen MIDDLE\"},{\"type\":\"section\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/09\\\/LOTUS-BLACK-HERO-1.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_background\":\"#7C7C7C\",\"media_blend_mode\":\"multiply\",\"style\":\"default\",\"text_color\":\"light\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"style\":\"card-secondary\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<h2><span style=\\\"color: #e3000b;\\\">RESULTATET<\\\/span><\\\/h2>\",\"text_align\":\"left\",\"text_align_breakpoint\":\"s\",\"text_align_fallback\":\"center\",\"title_color\":\"secondary\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"class\":\"intro2 uk-text-bold\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>F\\u00f6rvandlingen av Lotus showroom i Oslo har gett enast\\u00e5ende resultat. <b>De immersiva och interaktiva inslagen har markant \\u00f6kat kundernas engagemang och tiden de tillbringar p\\u00e5 f\\u00f6rs\\u00e4ljningsytan.<\\\/b>\\u00a0Bes\\u00f6kare \\u00e4r mer engagerade och k\\u00e4nner en starkare koppling till Lotus varum\\u00e4rke tack vare de innovativa displayerna och det personliga inneh\\u00e5llet.<\\\/p>\\n\n\n<p>Showroomets nya design har ytterligare st\\u00e4rkt Lotus position som ledande inom innovation och lyx. Integrationen av avancerad teknik och engagerande design har lyft varum\\u00e4rkets n\\u00e4rvaro och attraktionskraft. B\\u00e5de kunder och Lotus representanter har gett mycket positiv feedback om det nya showroomet. De engagerande funktionerna och interaktiva elementen f\\u00e5r h\\u00f6ga betyg f\\u00f6r att skapa en minnesv\\u00e4rd och kraftfull varum\\u00e4rkesupplevelse.<\\\/p>\\n\n\n<p>Projektet \\u201cBrand Experience Center\\u201d f\\u00f6r Lotus Oslo visar Mood Nordics expertis inom att skapa sofistikerade, uppslukande milj\\u00f6er som \\u00f6kar kundengagemanget och st\\u00e4rker varum\\u00e4rkesidentiteten. Vi \\u00e4r stolta \\u00f6ver samarbetet med Lotus f\\u00f6r att f\\u00f6rverkliga denna vision och ser fram emot framtida projekt som forts\\u00e4tter att flytta gr\\u00e4nserna f\\u00f6r kundupplevelser.<\\\/p>\\n\n\n<p>Bes\\u00f6k Lotus i Oslo p\\u00e5\\u00a0<a href=\\\"https:\\\/\\\/www.google.com\\\/maps\\\/place\\\/\\\/data=!4m2!3m1!1s0x46416f1ab564b029:0x875f4c56dfbedf32?sa=X&amp;ved=1t:8290&amp;ictx=111\\\" data-url=\\\"\\\/maps\\\/place\\\/\\\/data=!4m2!3m1!1s0x46416f1ab564b029:0x875f4c56dfbedf32?sa=X&amp;ved=2ahUKEwjJ_ITtrKuIAxVWFBAIHfMnDkgQ4kB6BAgHEAA\\\" ping=\\\"\\\/url?sa=t&amp;source=web&amp;rct=j&amp;opi=89978449&amp;url=\\\/maps\\\/place\\\/\\\/data%3D!4m2!3m1!1s0x46416f1ab564b029:0x875f4c56dfbedf32%3Fsa%3DX%26ved%3D1t:8290%26ictx%3D111&amp;ved=2ahUKEwjJ_ITtrKuIAxVWFBAIHfMnDkgQ4kB6BAglEAM\\\" tabindex=\\\"0\\\">Nedre Slottsgate 23<\\\/a>\\u00a0och upplev det sj\\u00e4lv!\\u00a0<\\\/p>\\n\n\n<p>L\\u00e4s mer om Lotus livsstil p\\u00e5 <a href=\\\"http:\\\/\\\/lotuscars.com\\\">lotuscars.com<\\\/a><\\\/p>\",\"margin\":\"default\",\"text_align\":\"left\",\"text_align_breakpoint\":\"s\",\"text_align_fallback\":\"center\"}}]}]}],\"name\":\"Botica Results\"},{\"type\":\"section\",\"props\":{\"css\":\".el-section{\\n\\tbackground-color: #222222;\\n}\",\"id\":\"contact\",\"image_position\":\"center-center\",\"style\":\"secondary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"KONTAKTA OSS\",\"text_align\":\"center\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<div class=\\\"et_pb_module et_pb_text et_pb_text_9  et_pb_text_align_center et_pb_bg_layout_dark\\\">\\n\n\n<div class=\\\"et_pb_text_inner\\\">\\n\n\n<p class=\\\"intro\\\">F\\u00f6rh\\u00f6j din showroomupplevelse med hj\\u00e4lp av Mood Nordics l\\u00f6sningar.<\\\/p>\\n<\\\/div>\\n<\\\/div>\\n\n\n<div class=\\\"et_pb_module et_pb_code et_pb_code_1\\\">\\n\n\n<div class=\\\"et_pb_code_inner\\\">\n\n<form id=\\\"mktoForm_1462\\\" __bizdiag=\\\"196355617\\\" __biza=\\\"WJ__\\\" novalidate=\\\"novalidate\\\" class=\\\"mktoForm mktoHasWidth mktoLayoutLeft\\\">\\n\n\n<div class=\\\"mktoFormRow\\\">\\n\n\n<div class=\\\"mktoFieldDescriptor mktoFormCol\\\">\\n\n\n<div class=\\\"mktoOffset\\\"><\\\/div>\\n\n\n<div class=\\\"mktoFieldWrap mktoRequiredField\\\"><\\\/div>\\n<\\\/div>\\n<\\\/div>\\n<\\\/form><\\\/div>\\n<\\\/div>\",\"margin\":\"default\",\"text_align\":\"center\",\"text_style\":\"large\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"[contact-form-7 id=\\\"4287613\\\" title=\\\"Kontaktformul\\u00e4r\\\"]\",\"css\":\".el-element .wpcf7-spinner{\\n\\tposition: absolute;\\n    margin-left: -30px;\\n    margin-top: 8px;\\n}\",\"margin\":\"default\",\"maxwidth\":\"2xlarge\"}}]}]}],\"name\":\"kungs\\u00e4ngen Contact Form\"}],\"version\":\"4.5.32\"} --><\/p>","protected":false},"excerpt":{"rendered":"<p>LOTUS OSLOFALLSTUDIE Lotus, en brittisk biltillverkare med en l\u00e5ng historia av innovation och h\u00f6gpresterande sportbilar sedan 1948, \u00e4r k\u00e4nd f\u00f6r sin ingenj\u00f6rskonst och design i v\u00e4rldsklass. F\u00f6r att lyfta sina showroom i utvalda europeiska st\u00e4der samarbetade Lotus med Mood f\u00f6r att skapa uppslukande varum\u00e4rkesupplevelser. Dessa center anv\u00e4nder banbrytande audiovisuella koncept som speglar Lotus hantverk och [&hellip;]<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5767","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/pages\/5767"}],"collection":[{"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/comments?post=5767"}],"version-history":[{"count":39,"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/pages\/5767\/revisions"}],"predecessor-version":[{"id":8642,"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/pages\/5767\/revisions\/8642"}],"wp:attachment":[{"href":"https:\/\/moodnordic.se\/nb\/wp-json\/wp\/v2\/media?parent=5767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}