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MCDONALD’S ROMANIA
CASE STUDY

ABOUT MCDONALD’S

McDonald’s stands as the largest fast food restaurant chain globally, boasting over 40,000 locations that serve more than 69 million customers each day across 100+ countries.

In Romania, Premier Restaurants Romania manages McDonald’s restaurants, including drive-thrus and McCafés, delivering the renowned McDonald’s experience throughout the country.

CASE STUDY SUMMARY

  • Background Music
  • Digital Signage
  • Digital Menu Boards
  • Video Walls
  • Info-Kiosks
  • Touchscreens & Tablets
  • Content Creation & CMS

OBJECTIVE

McDonald’s Romania, already a loyal client of Mood Media for their music services, tasked us with a significant project aimed at enhancing their point-of-sale communications. The goal was to transition to a digital system that offered flexibility, reliability, and exceptional value.

Mood Media’s extensive expertise and comprehensive capabilities—including consultancy, system design, software and hardware installation and integration, video content creation, content management, project management, and maintenance—were key reasons McDonald’s chose us as their Digital Signage partner.

SOLUTIONS

DIGITAL SIGNAGE

Mood Media successfully designed, installed, and configured the hardware for McDonald’s Romania’s comprehensive Digital Signage solution. This includes Digital Menu Boards, Video Walls, Digital Price Lists, Info-Kiosks, Touchscreens, Tablets, and other single screens throughout the restaurants.

CONTENT CREATION & CMS

Our creative teams provide ongoing consultancy and creative services, ensuring engaging video content management through Mood Media’s Harmony content management system (CMS). This system supports McDonald’s Romania in delivering dynamic and visually appealing content daily.

MUSIC

Mood Media curates a vibrant selection of overhead music playlists for all McDonald’s Romania locations. These playlists feature a mix of pop, hits, electro, and club tracks to maintain a fresh and energetic atmosphere.

THE RESULTS

McDonald’s Romania has set a new standard in the industry by pioneering this extensive digital signage project. The enhanced solution has significantly bolstered their brand image and positively impacted sales performance. It has streamlined the process of informing, educating, up-selling, and inspiring customers at crucial points of interaction, leading to a more engaging and effective customer experience.

CONNECT WITH US

Elevate your dining experience through the power of Mood’s Solutions.

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