CHOICE HOTELS
CASE STUDY

“Within the last year, many Choice Hotels have incorporated sensory marketing elements to help enhance the overall guest experience. Whether it involves incorporating a neutralizing scent to help eliminate the chlorine smell at an indoor swimming pool or playing inviting background music to enhance the atmosphere in a lobby, more and more hoteliers have begun to consult with the experts at Mood to create a unique experience at their hotel.”

– John Montgomery
Account Manager, Franchisee Solutions Choice Hotels International

ABOUT CHOICE HOTELS

Choice Hotels International is a global leader in the hospitality industry, operating one of the largest and most successful hotel chains worldwide. With approximately 6,200 franchised hotels, encompassing over 499,000 rooms across the United States and in more than 30 countries and territories, Choice Hotels offers a diverse portfolio. Catering to both business and leisure travelers, Choice-branded properties range from economy to upscale segments, delivering high-value lodging options that meet a wide array of needs and preferences.

CASE STUDY SUMMARY

Background Music
On-Hold Messaging
Scent Marketing

OBJECTIVE

Choice Hotels International aims to consistently set its brands apart from the competition by reinforcing the overall brand message while highlighting the unique features of each property and its local flavor.

To achieve this, Choice Hotels collaborated with Mood to explore innovative ways to enhance the guest experience through a distinctive approach to experience design across their extensive franchise community.

SOLUTIONS

MUSIC

Mood collaborated with Choice Hotels to develop a music strategy that enhances the stylish atmosphere across their properties. Ambient background music is played in various areas to create a welcoming and cohesive environment for guests.

MESSAGING

Mood’s messaging solutions improve customer satisfaction by enhancing the on-hold experience and reinforcing brand identity. This is achieved by using voice talents that embody the personality of Choice Hotels.

SCENT

Scent marketing solutions are employed throughout the hotels to create an inviting atmosphere and mask unwanted odors, such as the smell of chlorine from indoor pools, ensuring a more pleasant experience for guests.

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