KUNGSÄNGEN
CASE STUDY

KungSängen is dedicated to enhancing the quality of sleep with over 25 years of expertise in handcrafted bed manufacturing. The leading Swedish bed chain operates 37 stores, and provides a seamless blend of personalized service and sustainable practices. KungSängen’s beds are meticulously made to order in their Enköping factory, ensuring top-notch craftsmanship and a 30-year guarantee. Committed to both exceptional comfort and environmental responsibility, KungSängen offers a tailored sleep solution that supports well-being while maintaining a minimal ecological footprint. Their convenient online platform complements their physical stores, making it easy for customers to access high-quality sleep solutions anytime, anywhere.

Mood Nordic was tasked with curating a musical environment that would resonate with a diverse customer base while enhancing the shopping experience at KungSängen’s showrooms. The goal was to deliver a high-quality sound system capable of playing relaxing and uplifting music at a low volume, ensuring that it created a pleasant atmosphere without overwhelming customers.

The challenge was to achieve optimal sound clarity and intelligibility, allowing the music to subtly influence the mood and encourage a positive, engaging experience. By carefully selecting a balanced mix of “feel-good” tracks and deploying a sophisticated sound system, Mood Nordic aimed to craft an ambiance that not only complemented KungSängen’s commitment to quality but also fostered an inviting space where customers felt inspired to explore and purchase.

To address the challenge of creating an inviting and effective atmosphere for KungSängen, Mood Nordic adopted a meticulous approach. First, we conducted a thorough assessment of each showroom’s layout and acoustic characteristics to determine the optimal placement and configuration of the sound system. We selected high-quality speakers and audio equipment designed to deliver clear, immersive sound at low volumes, ensuring that the music remained both relaxing and uplifting without causing auditory fatigue.

Next, our team curated a diverse playlist of “feel-good” music that would appeal to a wide audience while enhancing the showroom’s ambiance. This selection process involved choosing music programs that were soothing yet engaging, fostering a pleasant environment conducive to browsing and purchasing.

Mood Nordic successfully met the challenge by delivering an exceptional auditory experience tailored to KungSängen’s showroom environment. The high-quality sound system and expertly selected playlist of uplifting and soothing music created a welcoming and engaging atmosphere that enhanced the shopping experience without overwhelming customers. The sound clarity and balanced audio helped set a relaxing mood, encouraging customers to explore and make purchases with ease.

KungSängen was highly satisfied with the results, noting the positive impact on their showroom ambiance and customer engagement. Delighted with the improvements, they have since commissioned Mood Nordic for additional projects, including the design of physical signage to further elevate their retail spaces.

Visit a KungSängen store near you to experience it for yourself!

Kungsangen.com/se for more information.