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PRIMARK
CASE STUDY

Following the successful launch of over 390 stores across the UK, Ireland, and Europe, Primark ventured into the American market. For their inaugural U.S. location in Boston, Mood Media designed and custom-built LED displays that aligned with Primark’s brand strategy. These eye-catching visuals are crafted to draw customers into the store by highlighting the latest fashion trends, promotional content, and more.

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ABOUT PRIMARK

The dynamic and fast-paced fashion retailer sought innovative visual solutions to showcase individual items from their extensive and rapidly changing collections. The challenge was to find a technical solution that would seamlessly integrate with the large scale of their stores, while preserving the unique heritage and character of each location.

THE APPROACH

Collaborating closely with Primark and their creative agencies, Mood crafted a range of striking visual installations tailored to enhance the in-store experience. At the Oxford Street West and Oxford Street East stores, Mood implemented curved strip LED screens that drew customers in with their dynamic displays. Additionally, Mood Sight professionals orchestrated a remarkable five-floor visual experience at Primark Gran Via in Madrid, featuring dazzling transparent LED screens and enveloping sound systems to create an immersive and awe-inspiring atmosphere.

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Elevate your retail experience through the power of Mood’s Solutions.

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