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PRIMARK
CASE STUDY

After successfully establishing over 390 stores in the UK, Ireland and Europe, Primark entered the US market. For their first US store in Boston, Mood Media designed and custom-built LED displays that are fully in line with Primark's brand strategy. The eye-catching visual solutions are designed to attract customers into the store by highlighting the latest fashion trends, promotions and much more.

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OM PRIMARK

The dynamic and fast-moving fashion retailer was looking for innovative visual solutions to highlight individual pieces from its extensive and rapidly changing collections. The challenge was to find a technical solution that would integrate seamlessly with the stores' large formats, while preserving each store's unique heritage and character.

THE APPROACH

Working closely with Primark and their creative agencies, Mood created a series of eye-catching visual installations, tailored to enhance the in-store environment. In the Oxford Street West and Oxford Street East stores, Mood installed curved LED strip screens that drew customers in with their dynamic displays. In addition, Mood Sight experts created an impressive five-story visual experience at Primark Gran Via in Madrid, with spectacular transparent LED screens and enveloping sound system which provided an immersive and inspiring atmosphere.

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