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MCDONALD'S ROMANIA
CASE STUDY

OM MCDONALD'S

McDonald's is the world's largest fast food chain with over 40,000 restaurants serving more than 69 million customers daily in over 100 countries.

In Romania, McDonald's restaurants, including drive-thru and McCafé, are operated by Premier Restaurants Romania, which delivers the well-known McDonald's experience across the country.

CASE STUDY SUMMARY

  • Background music
  • Digital signage
  • Digital menu boards
  • Video walls
  • Information kiosks
  • Touch screens & tablets
  • Content production & CMS

    OBJECTIVE

    McDonald's Romania, already a loyal customer of Mood Media for music services, commissioned us to carry out a comprehensive project to improve communication at points of sale. The aim was to move to a digital system that offers flexibility, reliability and exceptional value.

    Mood Media's broad expertise and extensive capabilities - including consulting, system design, software and hardware installation and integration, video production, content management, project management and maintenance - were key reasons why McDonald's chose us as its partner for digital signage.

    SOLUTIONS

    DIGITAL SIGNAGE

    Mood Media has successfully designed, installed and configured the hardware for McDonald's Romania's comprehensive digital signage solution. This includes digital menu boards, video walls, digital price lists, info kiosks, touch screens, tablets and other individual screens in the restaurants.

    CONTENT PRODUCTION & CMS

    Our creative team offers ongoing advice and creative services and ensures engaging video content through Mood Media's Harmony publishing tool (CMS). This system helps McDonald's Romania deliver dynamic and visually appealing content every day.

    MUSIC

    Mood Media creates a vibrant selection of background music playlists for all McDonald's restaurants in Romania. The playlists contain a mix of pop, hits, electro and club music to keep the atmosphere fresh and energized.

    THE OUTCOME

    McDonald's Romania has set a new standard in the industry by pioneering this comprehensive digital signage project. The enhanced solution has greatly strengthened the brand image and had a positive impact on sales results. It has streamlined the communication of information, education, upselling and inspiration during key customer interactions, leading to a more engaging and effective customer experience.

    CONTACT US

    Enhance your restaurant experience with Mood Nordic solutions.

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