THE KING'S BED
CASE STUDY

KungSängen is dedicated to improving the quality of sleep with over 25 years of expertise in manufacturing handmade beds. As a leading Swedish bed chain with 37 stores, KungSängen offers a combination of personal service and sustainable practices. The beds are made to order in the factory in Enköping, which guarantees the highest quality of craftsmanship and up to 30 years warranty. With a focus on both comfort and environmental responsibility, KungSängen offers tailor-made sleep solutions that promote well-being and minimize the ecological footprint. The convenient online platform complements the physical stores and makes it easy for customers to access high-quality beds - and with the right background music and professional sound system, a pleasant store environment is created for an even better customer experience.

Mood Nordic was commissioned to create a musical environment that appeals to a broad customer group and at the same time enhances the shopping experience in KungSängen's stores. The aim was to deliver a high-quality sound system that could play relaxing and uplifting music at a low volume, to create a pleasant atmosphere without overpowering customers.

The challenge was to achieve optimal sound quality and clarity, so that the music could subtly influence the mood and contribute to a positive and engaging experience. By carefully selecting a balanced mix of feel-good songs and installing a sophisticated sound system, Mood Nordic wanted to create an atmosphere that not only complements KungSängen's focus on quality, but also contributes to an inviting environment where customers are inspired to explore and shop.

To create an inviting and effective atmosphere at KungSängen, Mood Nordic used a careful and structured approach. First, we conducted a thorough analysis of each store's layout and acoustics to ensure optimal placement and configuration of the sound system. We chose high-quality speakers and audio equipment which delivers clear and immersive sound at low volume, allowing the music to remain both relaxing and uplifting without causing listening fatigue.

Next, our team developed a diverse playlist of royalty-free feel-good music that appeals to a wide audience and enhances the store environment. The selection process focused on music program that are both calming and engaging, to create a pleasant atmosphere that encourages exploration and shopping.

Mood Nordic succeeded in meeting the challenge by delivering an exceptional audio experience customized for the KungSängen retail environment. The high-quality sound system and carefully selected playlist of royalty-free, uplifting and soothing music created a welcoming and engaging atmosphere that enhanced the shopping experience without overpowering customers. The clear sound quality and balanced soundstage contributed to a relaxed atmosphere, making it easier for customers to explore and shop.

KungSängen was very pleased with the results, highlighting the positive impact on the store environment and customer engagement. Pleased with the improvements, they have also engaged Mood Nordic for more projects, including designing physical signage to further enhance their stores.

Visit a KungSängen store near you and experience the difference for yourself!

Kungsangen.com/se for more information.