FERRARI SHOWROOMS
CASE STUDY

Ferrari is synonymous with performance, luxury and prestige and has built a legendary status in the automotive world since its inception. With outstanding craftsmanship and a strong racing tradition, Ferrari represents the ultimate in innovation and exclusivity in the luxury car market.

In the Nordics, Ferrari showrooms are often more compact, which means they have to create a strong impression in a smaller space. This is especially true for the Stockholm location, which is the smallest but strategically important for the brand's regional market presence.

Mood Nordic's brief was to create an immersive audiovisual experience in the compact showrooms in Stockholm, Malmö and Oslo - an experience that reflects Ferrari's rich heritage, strengthens brand engagement and provides a personalized customer journey.

The aim was to give local dealers the opportunity to showcase Ferrari's heritage, highlight new models and offer an interactive sales experience for customers who want to customize their new car.

Our team was involved at every stage - from design and installation to training and ongoing service - and worked closely with Ferrari's on-site staff to ensure the audiovisual systems captured the essence of the brand and enhanced the showroom experience. In all dealerships we installed an impressive 9-screen "3×3" video wall with LG 55" narrow bezel displays to showcase dynamic content that reinforces Ferrari's heritage and increases customer enthusiasm. The system is controlled via a Crestron interface, making it easy for staff to switch between standard content and personalized videos, as well as adjust the music volume.

In each room we integrated a discreet, premium Bose sound system that delivers immersive, branded music and complements video content with high quality sound.

The configurator room, where customers can feel leather samples and different seat and steering wheel options, is also equipped with a 65-inch LG OLED display. OLED displays are known for their superior color contrast, which is crucial for displaying the fine details of your car's customization options. Customers in this room can use a Samsung tablet with Ferrari-customized on-demand content to visualize their personal car in real time and seamlessly display it on the exclusive display in front of them.

In the consultation room - a more relaxed environment with comfortable seating and Italian espresso - a 65-inch LG display along with the Bose sound system allows staff to create personalized video playlists for each client, making every meeting feel unique.

After installation, our team worked closely with dealership staff to fine-tune the system's features and provide hands-on training for best results. We also built a dealer portal into the tablets, giving staff access to the latest content and expert help - ensuring the AV system continues to perform at its best long after the project is complete.