CHOICE HOTELS
CASE STUDY

"Within the last year, many Choice Hotels have incorporated sensory marketing elements to help enhance the overall guest experience. Whether it involves incorporating a neutralizing scent to help eliminate the chlorine smell at an indoor swimming pool or playing inviting background music to enhance the atmosphere in a lobby, more and more hoteliers have begun to consult with the experts at Mood to create a unique experience at their hotel."

- John Montgomery
Account Manager, Franchisee Solutions Choice Hotels International

OM CHOICE HOTELS

Choice Hotels International is a global leader in the hospitality industry and operates one of the world's largest and most successful hotel chains. With approximately 6,200 franchised hotels and over 499,000 rooms in the United States and more than 30 countries and territories, Choice Hotels offers a broad portfolio. Catering to both business and leisure travelers, Choice brands range from economy to premium - providing attractive lodging options that meet a variety of needs and desires.

CASE STUDY SUMMARY

Background music
Telephone exchange messages
Scent marketing

OBJECTIVE

Choice Hotels International strives to always differentiate its brands from the competition by reinforcing the overall brand message while highlighting the uniqueness and local character of each hotel.

To achieve this, Choice Hotels partnered with Mood to explore innovative ways to enhance the guest experience - with a unique focus on experience design across its extensive franchise network.

SOLUTIONS

MUSIC

Mood worked with Choice Hotels to develop a music strategy that enhances the stylish atmosphere of their hotels. Ambient background music is played in different spaces to create a welcoming and unified environment for guests.

ANNOUNCEMENTS

Mood's messaging solutions improve customer satisfaction by creating a better experience on hold and strengthening brand identity. This is achieved by using voice talent that reflects the personality of Choice Hotels.

FRAGRANCE

Scent marketing is used in hotels to create an inviting atmosphere and mask unwanted odors, such as chlorine from indoor pools, providing a more pleasant experience for guests.

CONTACT US

Enhance the customer experience with Mood Nordic solutions.

CHOICE HOTELSCASE STUDY