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CABELA'S
CASE STUDY

"The on-site messages do a great job of getting our customers' attention and enhancing the experience at our stores. And with on-hold messaging, we're able to prevent hang-ups and direct call traffic to the right departments. If you want voice messaging that truly drives results and has great service to back it up, go with Mood. You won't be disappointed."

- Michelle Coalson
Retail Marketing Planner II, Cabela's
Download case study (English)

OM CABELA'S

As the world's largest retailer of outdoor gear and accessories, Cabela's is dedicated to creating an immersive and adventurous retail environment. With its impressive wildlife displays and scenic mountain-themed environments, every visit to Cabela's is designed to be both educational and exciting. To further elevate the experience, Cabela's partners with Mood to deliver professional messaging both on the phone and in-store, ensuring that every customer contact is engaging and memorable.

SUPPORT

Cabela's voicemail solutions are professionally managed by a dedicated Voice Consultant who specializes in understanding the company's unique customer experience and communication goals - both in-store and over the phone. The consultant ensures high levels of service and reliability and acts as the link between Cabela's and Mood's team of professional copywriters and voice talent. Responsibilities include coordinating campaign and informational messaging, managing new production orders, and providing reminders of updates - all to ensure Cabela's messages are always timely, engaging, and effective.

THE SOLUTION

Cabela's uses a combination of promotional and informational messages for both phone and in-store wait times, designed to enhance the customer experience and support seasonal sales efforts. Highlights include special promotions for holidays such as July 4, Father's Day and Christmas, as well as offers of free classes, product demonstrations and other engaging activities.

Through Mood Media's messaging service, Cabela's can create and approve scripts, request changes, send production orders and review past productions - all with the expert help of Mood specialists. This holistic approach ensures that messages are always relevant and impactful, best complementing Cabela's seasonal campaigns and enhancing the overall customer experience.

THE OUTCOME

Cabela's is delighted with the impact of its messaging solution, which has improved the customer experience for both in-store visitors and callers. The tailored content not only increases sales of selected products and creates awareness of in-store events, but also adds a rustic and knowledgeable voice to the brand. The phone messages are as effective as in-store communications and contribute to fewer dropped calls and smoother call handling.

In addition, Cabela's contact person appreciates the high level of service provided by Mood Media and values the peace of mind provided by their dedicated Voice Consultant. This end-to-end approach has been instrumental in maintaining consistent and engaging communications that support Cabela's customer experience goals.

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