LKQ FOURCE
CASE STUDY

OM LKQ FOURCE

LKQ Fource is a key player in the European automotive aftermarket and a subsidiary of LKQ Corporation under LKQ Europe. The company is active in the Dutch, Belgian and French markets through brands such as CarSys, VanEsch, IPAR, VHIP Belgium, LKQ Belgium and VHIP France. With over 170,000 stock items, 120 branches and the support of 180 wholesale partners, LKQ Fource efficiently supplies thousands of automotive products to workshops and dealers throughout the region. The company's strong market position allows it to adapt quickly to the changing automotive industry. LKQ Fource also works with VROOAM, the largest independent wholesale network in the Netherlands and Belgium.

LKQ Fource focuses on creating opportunities for automotive technicians and offers, among other things:

Training and skills development: Via LKQ Academy.
Customer acquisition and loyalty: Strategies to attract and retain customers.
Equipment and tools: Everything you need in the workshop.
Marketing and workshop concepts: With brands such as Vakgarage, Autofirst, James Autoservice, Autobandenpartner and MOOBI.

With a holistic approach, LKQ Fource supports the automotive industry with a wide range of services and products.

Case study summary

Tailor-made content templates: Designed to improve staff training, drive sales and increase employee engagement.
Comprehensive screen installation: Conducted on over 650 sites.
Centralized publishing tool: Enables efficient updating and management of content in all locations.

OBJECTIVES

LKQ Fource, with over 100 branches, was looking for a narrowcasting solution to improve internal communications across the organization. They also wanted to support their Full Fource partners and affiliated workshop concepts by strengthening marketing communications. The goal was to create a standardized template that ensures a uniform layout for each brand, but at the same time allows for individual customization of style and content for each brand and location.

SOLUTIONS

CONTENT TEMPLATES

Mood Nordic's creative team developed a range of templates to meet LKQ Source's various needs:

On-demand training: A comprehensive template for delivering training materials to all employees across LKQ Fource's brands, with the ability to broadcast key updates via live stream.
Content aggregator: A template designed to retrieve and display content from external websites, such as customer reviews and industry news.
Sales and maintenance: A customized template to promote used cars and provide tips and information on tyre checks, seasonal inspections, MOTs and more.
Local content: A flexible template that allows each workshop to display local content, such as staff photos, awards and local events - all in the workshop's own brand profile.

PUBLISHING TOOLS

To streamline and improve content updates across all LKQ Fource sites, Mood implemented the publishing tool Harmony. Harmony makes it easy and flexible to publish and manage all digital content for each brand. With the user-friendly online portal, shop owners can quickly customize and update their content with a few clicks, so that displays are always up-to-date and in line with the brand profile.

COMMERCIAL DISPLAYS

Mood was responsible for the installation of all commercial display hardware at LKQ Fource's sites and ensured a consistent and high-quality visual experience across the network.

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LKQ FOURCECASE STUDY